In search of new customers, Alan Photostudio wanted to develop a new product inside event photography.
1 – The Challenge
Inside the world of event photography there is a fierce competition. Customers are not only checking on prices, but on customizability, demanding bespoken solutions adapted to the theme or circumstances.
Taking all this as a starting point, we created a positioning map through which we could clearly acknowledge the niche in the market that we sought to cover:
A product that kept our competitive price, our strongest point.
Customization options, a thing that our competitors offered, but not us.
2 – The Approach
The solutions offered by our competitors were entirely based on photobooths or boxes with some kind of digital camera inside.
These product have two inconveniences:
- In case of photobooth, being a different space separated from the main room, it caused a disruption to the user. It was inevitable to get separated from the rest of the event in order to take a photo.
- In both cases, all the systems offered today wre driven by the same software, making all the posible customizations ubiquitous, diluting the object of the customization not having a true distinctness with the rest of the events.
Actually, the hardware solution used by the competition was always the same: a reflex camera inside a box, more or less concealed.
That’s why in the end we decided to make our own camera.
3 – The Product
Now, if a customer asks us “Do you have a vintage camera that could take digital photos? ”, our answer can be “of course”. Using a Raspberry Pi and its camera module, we built a complete digital camera inside the chassis of a camera from the beginning of the twentieth century, keeping all the original structure. This way, the customer would not perceive a hybrid or a box, since they would be watching a totally functional product.
This way, we would be keeping the asthetics of the product, offering the most authentic experience possible. The working product would be the same as 100 ago, only the result would be more convenient.
Also, having a product built in-house, we had a great customization power. The source code could be modified and bespoken to any customer desires, offering a level of flexibility far broader that proprietary systems, for which you would also have to pay license fees.